Privacy notice | LitreIQ

DRAFT - [REVIEW NEEDED BY attorney] before relying on it. Last updated 30 October 2026.

1. Who we are

This website (litreiq.com) is run by Blue Oceans Approach (Pty) Ltd, registration number 2019/629537/07 ("Blue Oceans Approach", "we", "us"). LitreIQ is a product of Blue Oceans Approach. For the personal information collected through this website, we are the responsible party under POPIA.

Contact for privacy matters: privacy@litreiq.com. Our information officer is [REVIEW NEEDED BY attorney: name the information officer and confirm registration with the Information Regulator].

This notice covers the website and its forms. When a business subscribes to LitreIQ, the business is the responsible party for the data it brings to LitreIQ and we act as its operator under a separate written operator agreement. That arrangement is described on our security page.

2. What we collect

When you ask for a free trial, a demo, a Profit Protection check or a partner conversation, we ask for:

your full name;
your station or business name;
your role (for example owner or manager);
your cellphone number;
your e-mail address;
the number of sites you run;
the systems you use (for example back office, card terminal provider or accounting package);
an optional message, and for demos your preferred time and type of meeting.

We also record that you ticked the consent box (and the exact wording you agreed to), whether you opted in to marketing, the page you submitted from, the page that referred you and any campaign tags in the link. Our server keeps basic technical logs, such as your IP address and browser type, for security and to stop abuse. [VERIFY server log retention period]

Please do not send us special personal information (such as health information) or card or banking details through the website forms. We do not need them.

3. Why we use it, and on what basis

Purpose	Lawful basis under POPIA (s11)
Setting up your trial, arranging your demo or preparing your Profit Protection check, and contacting you about it	Your consent, and steps you asked us to take before a possible contract
Keeping a record of your consent and your choices	Our legal obligations and legitimate interest
Keeping the website secure and preventing spam and abuse	Legitimate interest
Understanding which pages and campaigns bring enquiries (using the form fields above, not tracking cookies)	Legitimate interest
Sending you LitreIQ news and tips	Only if you ticked the separate marketing box (opt-in)

Marketing is separate. Agreeing to be contacted about your trial or demo does not sign you up for marketing. You can unsubscribe from marketing at any time using the link in any message, or by e-mailing us.

4. Cookies and tracking

This website does not use third-party analytics, advertising or social media tracking cookies. We only use what is strictly necessary for the website to work. We do not sell or rent your personal information to anyone.

5. Where your information is stored

Lead information from this website is stored on our own infrastructure in South Africa (Amazon Web Services, Cape Town region). Form submissions are sent from your browser directly to our system in South Africa. [VERIFY: confirm the website host serving pages does not receive form data, and list it as an operator if it does]

If we ever need to transfer your personal information outside South Africa, we will only do so as allowed by section 72 of POPIA.

6. Who we share it with

Only people within Blue Oceans Approach who need it to respond to you, and our service providers who host and secure our systems (our operators), under written agreements that require them to protect it. We may also disclose information where the law requires it. We do not share your details with fuel companies, card providers or other third parties for their own marketing.

7. How long we keep it

Enquiries that do not become a customer relationship: 24 months after our last contact, then deleted or anonymised. [REVIEW NEEDED BY attorney]
Consent and opt-out records: for as long as needed to prove what you agreed to. [REVIEW NEEDED BY attorney]
If you become a customer, your information is then handled under your subscription and operator agreement.

8. How we protect it

We use encryption in transit and at rest, access controls and audit logs. If we have reason to believe your personal information has been accessed or acquired by an unauthorised person, we will notify you and the Information Regulator as required by section 22 of POPIA.

9. Your rights

Under POPIA you have the right to:

ask whether we hold personal information about you, and ask for a record or description of it (section 23);
ask us to correct or delete personal information that is inaccurate, irrelevant, excessive, out of date, incomplete, misleading or obtained unlawfully, or to destroy or delete a record we are no longer authorised to keep (section 24);
object to processing based on legitimate interest, and object to direct marketing at any time (section 11(3));
withdraw your consent at any time, without affecting processing that already took place;
lodge a complaint with the Information Regulator.

Requests for access follow the manner set out in section 25 of POPIA and our PAIA manual. E-mail privacy@litreiq.com. We may need to confirm your identity before acting on a request.

10. The Information Regulator

If you are not satisfied with how we handled your personal information, you may contact the Information Regulator (South Africa):

Website: https://inforegulator.org.za
POPIA complaints: POPIAComplaints@inforegulator.org.za
General enquiries: enquiries@inforegulator.org.za
Telephone: 010 023 5200
Address: Woodmead North Office Park, 54 Maxwell Drive, Woodmead, Johannesburg, 2191

Regulator contact details were taken from the Regulator's contact page on 30 October 2026. Please check the Regulator's website for the latest details.

11. Changes to this notice

We will update this notice when our practices change, and show the date of the latest version at the top of the page.